I actually bought it in Europe with free shipping and brought it with me in the plane. And if you do it right, you get the 19% VAT tax back since it was exported.
Basically, I got it for about half of what you quoted. It definitely was a cheap move by Honda to leave it off the bike.
When traveling, it is too much of a pain to lube the chain et al without a center stand. If I only drove around here, I don't think I would have gotten it.
Keep the rubber side down.