Playing with a logo - Wrist Twisters
 
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post #1 of 16 Old 07-24-2011, 03:51 PM Thread Starter
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Playing with a logo

While waiting for my suppliers and a thousand other things out of my direct control to come to maturity I decided to take a shot at a logo, and brother did it get complicated! Trying to encapsulate the core philosophy of TE, "Interdiscliplinary Connectionism," into something that can be used for a business card as well as a 30 foot banner is taking quite a bit of brain shifting work. Here's my first take on it without further commentary:



What ya think? Amazing what you can do with good old MS Paint.

Rob

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On the other hand, if it has not been done never assume it is impossible to do it.
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post #2 of 16 Old 07-24-2011, 03:57 PM
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Looks good!

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post #3 of 16 Old 07-24-2011, 03:58 PM
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Kinda busy, makes it hard to see the H and A. Couldn't tell what the images were right away. The ENGINEERING looks out of place with the complexity of the THAR. Like it was added after the fact or you ran out of time. Suggest less colors and detail in the images of THAR to make it easier to read quickly. .02

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post #4 of 16 Old 07-24-2011, 04:04 PM
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Looks nice. Maybe if you tweak the motorcycle image a little so that you don't have light colors intersect the outline of the letter, it might make the H stand out a bit more.

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post #5 of 16 Old 07-24-2011, 04:04 PM
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The concept is good.

Couple comments. I have done a fair bit of design and graphics work in my previous job - wish I had that software at home!

The T looks out of place - it is the colours within it - the other 3 have a similar colour pallet - if the gold in the circuit board was grey I think it would look better.

I'd be inclined to have a light black outline around the THAR font to contain the images as I believe it would stand out more (it is a fairly complicated set of images).

Engineering - the green is not working for me - try grey tones and make it italic to match the Thar text. Try 50% black in you colour pallet. Also try the word Engineering centred directly under the word THAR (slightly shorter, small font with double letter spacing)

My suggestions are to group the logo into one family and should give greater impact. It will look great on a white T-shirt!

Allan

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post #6 of 16 Old 07-24-2011, 04:45 PM
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Yep. the H washes a bit. the others have black background to make them pop.

Also, the motorcycle in the H against the 6 cyl parts seems repetetive.

bolder color for engineering.

uzwise.....cool as hell!

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post #7 of 16 Old 07-24-2011, 05:05 PM
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Looks good, a few comments of my own (done quite a bit of graphic design too):

The T is out of place. the other images all have depth, while that image is flat and almost graphic.

I agree with AllanB - You need something to tie all the letters together like an outline around the letters, or a few pixels outwards as a halo (you can let that halo meet between letters), That would also fix the H that looks like it is missing the cross.

The Engineering is out of place. You already have enough color, so maybe black or whatever color the above outline is. Also, consider italicizing it the same angle as THAR. Also, drop it downwards a bit to get some breathing room.

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post #8 of 16 Old 07-25-2011, 05:40 AM
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Not a graphic designer, don't even play one on the internet. That said the 'Engineering' bothers me both the color and straight lettering plus not being centered. Also agree about what's said about the 'T'.

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post #9 of 16 Old 07-25-2011, 06:34 AM
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Rob, I'd suggest simplifying what you've got.

If it's a Logo you're after, keep the images out of it.
You can add them in a banner that will always be associated with the logo (on a banner or a business card, etc.) but keep the LOGO itself simple, something that stands on it's own & can be printed in full color or one color just the same.

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post #10 of 16 Old 07-25-2011, 07:46 AM
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I see acid traps in the circuit layout

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Never said I didn't know how to use it."
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post #11 of 16 Old 07-25-2011, 09:38 AM Thread Starter
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Quote:
Originally Posted by Bigdaa View Post
I see acid traps in the circuit layout
I'd worry about it if it was a real circuit.

There is much to think about -- I'll get back to it as soon as the artist in me surfaces again.

Thanks to all for the advice.

Rob

If it has already been done, it is safe to assume it is possible to do it.
On the other hand, if it has not been done never assume it is impossible to do it.
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post #12 of 16 Old 07-27-2011, 10:09 PM
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Not stepping on toes

I'm not trying to step on your toes.

When I think of "THAR" and "ENGINEERING" I think industrial quality. Something that is aesthetically pleasing yet durable and functional. From what I gather on your site anyways.

I can't read whats in your head, but a few minutes on my new mac mini and I came up with these as quick text type logos. Noticing you used blue on your current page.

I also noticed you use serifs.

Again - i'm not trying to steal your thunder, but perhaps I can help facilitate whats in your head onto the screen.
Attached Images
File Type: jpg thar_2.jpg (14.1 KB, 10 views)
File Type: jpg thar_1.jpg (15.9 KB, 6 views)

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post #13 of 16 Old 07-27-2011, 10:14 PM
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Try using a thick border around the letters in a color that will emphasize the letters but not wash out images. Might bring the name out a bit from the white background and images.

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post #14 of 16 Old 07-28-2011, 08:58 AM
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Quote:
Originally Posted by velodesign View Post
I'm not trying to step on your toes.

When I think of "THAR" and "ENGINEERING" I think industrial quality. Something that is aesthetically pleasing yet durable and functional. From what I gather on your site anyways.

I can't read whats in your head, but a few minutes on my new mac mini and I came up with these as quick text type logos. Noticing you used blue on your current page.

I also noticed you use serifs.

Again - i'm not trying to steal your thunder, but perhaps I can help facilitate whats in your head onto the screen.
I really like that idea represented in the first design....

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post #15 of 16 Old 07-28-2011, 09:15 AM
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Quote:
Originally Posted by velodesign View Post
I'm not trying to step on your toes.

When I think of "THAR" and "ENGINEERING" I think industrial quality. Something that is aesthetically pleasing yet durable and functional. From what I gather on your site anyways.

I can't read whats in your head, but a few minutes on my new mac mini and I came up with these as quick text type logos. Noticing you used blue on your current page.

I also noticed you use serifs.

Again - i'm not trying to steal your thunder, but perhaps I can help facilitate whats in your head onto the screen.
Thar 2 is nice. Thar 1 is a little hard to read at a glance.

"No matter where you go, there you are." - Buckaroo Banzai
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post #16 of 16 Old 07-28-2011, 09:25 AM
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Quote:
Originally Posted by velodesign View Post
I can't read whats in your head, but a few minutes on my new mac mini and I came up with these as quick text type logos. Noticing you used blue on your current page.
Much improved.

I went to design school, so this isn't going to be nice. That's not how I was trained. My apologies if this comes off as harsh.

Logos are about simplicity, legibility, and longevity. Can it be easily understood, easily read, and memorable?

Nothing about that first logo works. It's a "how much shit can I stuff into a logo" experiment. Frankly it's a disaster.

Here's an example. Mine's not all that great, and it's a 5-year-old orphaned project but it's serviceable. It serves the purpose and meets my criteria. If you want to add images, do it in ways that don't impose on your logo. The logo itself needs to be as simple and clean as possible while still getting the point across. Think of great logos. Nike, Coca-Cola, McDonalds, whatever... you can see them in your head instantly. That's what you want.



See? Simple. Easy. Adaptable to many different media and situations.


Hope those words of wisdom help on the refinement.

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