My two brothers and I went and were greeted with the sight of about eight BMW sport-tourers lined up under the marquis. Despite rainy weather there were also a few others scattered throughout the lot including a BMW with a sidecar. We were at the window about to buy our tickets when a man asked the line if anyone was there to see Long Way Down. We told him yes and he gave us vouchers for free tickets. He said he had some no-shows and that he worked for BMW of Atlanta. We thanked him and hurried inside because we were a little late but didn't expect it to be a problem. Boy were we wrong, it was packed and we had to sit in the third row from the front. The movie itself was great entertainment as well as thought provoking. It was also great inspiration for a motorcycle trip. The crowd even broke into applause twice during the movie and at the end. Surprisingly older crowd there as well with the average age about 50 (of course you have to work most of your life to afford a BMW). All in all, I'm glad we experienced this in a theater on the big screen with a receptive audience. It was also pretty encouraging to see such a great turn out for a motorcycle documentary.
I feel sorry for people who don't drink. When they wake up in the morning, that's as good as they're going to feel all day. -Frank Sinatra