I got to imagine it goes something like this:
Most helmets sold are less than $500. The upper tier companies sell theirs for more money, but not in the volume of the less expensive ones. So now, you've got this tech that you want to put in a helmet. You can either:
- Go the Skully route and try to make your own helmet. Huge R&D costs, government certification, obvious skepticism.
- Try to partner with an existing company.
(*I'm gonna just pretend small, one off boutique isn't an option since such modifications would blow the safety rating of the helmet and that's just dumb)
If you're a more affordable minded company, do you think your consumers, who barely pay for a $500 helmet, will pay $1,500 for your helmet with this thrown in there? Now they're paying top tier money for a helmet that's not as quiet, heavier, not as safe, etc. as the $1,500 racing helmet, it's just a $500 helmet with a heads up display. I'm not saying I personally wouldn't consider buying this helmet, I'm just saying that's a tough row to hoe.
If you're the top tier company, you make your money by saying, "Racing tech from MotoGP helmets is in our $1,000 helmets." They're super lightweight and you can't just throw this, comparatively, bulky tech in there without making accommodations for weight / room. Now your consumer grade helmet is $2,000+ and man, that's a ton of coin.
Overall, I think it's tough to get a company to sink that much money into such a niche device that I think is still a tough sell to riders.