Please go on if you want to, Aquila. That's why I posted in the first place.
What can you tell me about brand rotation?
It is both right and wrong to call Dealers "Profit Whores." Of course they want to make profit, that is they or anyone took on the risk of owning a business.
But in this field, making profit is harder than pulling dead teeth out of a crack addicts mouth.
Rotation is driven by margin, costs and sellability. The dealers has to find the balance between what he should stock, what he can afford and what his customers are willing to pay for. Go to a Suzuki dealership and then go to a Ducati only dealership. In the first one, you will probably find end of season Alpinestars stuff and Z1R helmets. While at the Ducati place, you will find Haga and Hayden Arai replica helmets and Dainese's latest and greatest... but in small stock.
You the consumer are driving demand right now and in a way supply too. When a dealer meets with his Parts Unlimited Rep, Tucker Rocky - he is presented with the latest and newest products, but then he sees MSRP's of $700 - $1200 for suits, and $300 - $600 for jackets from A-Stars, Teknic and all the other major brands. In his mind, he has to ask how many of his customer will pay that kind of price for these products. Trust me, if he is not purchasing that $8K - $10k amount from Parts or one of the major distributors, he is barely making 15 - 10% margin. With all this in mind, he also has to be careful what to stock and what amount as he probably gets a 15 - 20% re-stocking fee for stuff he does not want.
So, with all this in mind and considering again that most motorcyclist are out for the lowest price bargain they can find, the dealer will ask the Representative to show him the end of season sale book or the lower priced items and will buy those and maybe one new suit or new item to at least be able to show it.
And so, that is what you the consumer now get to see on the shelves, in the displays and on the racks.
Even mail order houses are under pressure. Even if the buy a huge bulk of a particular brand's products, they still have to house it, store it, man it with staff, and pay for bloody shipping which can get expensive - and some offer free shipping. Yes, I understand they can purchase bulk freight charges and ship it all ground and what have you. But to do that, you better be moving huge amounts or the courier companies will not even give you the time of day.
It ain't easy for any of these guys. Staying in business and breaking even, let alone making profit takes creativity, and a whole shit load of hard work.